Meet the team

Theo Smits


Theo is an all-round senior technical innovation, lean factory design, mechanical engineering and sales expert with 40+ years working experience, of which 11 in Indonesia.

Alexandra Vosmaer

CSR Manager

Alexandra is a product designer with over 6 years working experience in Indonesia in the field of orangutan conservation, communication, capacity building and fundraising.

Dirk-Jan Oudshoorn


Dirk-Jan is a technology management engineer with over 6 years working experience in Indonesia in operations management in the sustainability sector in Sulawesi and Kalimantan.

Arjan Verschoor

Commercial Director

With his experience in the FMCG sector as well as the offshore sector, innovation management and project management, Arjan is an all-round manager that can tackle any challenge and will be responsible for building our consumer brand.

Dominique Lecossois

Strategy Advisor

Dominique is distinguished fellow Global Asia at INSEAD and has over 30 years of retail experience in Asia and emerging Markets. He was Executive Vice-President for Carrefour Asia creating from scratch its business in Taiwan, China, Malaysia, Singapore, Thailand, Korea and Indonesia.

Wina Andreini

Advisor Digital & Policy

Indonesian professional with 12 years strategic, business development and IT consulting experience, INSEAD Global Executive MBA graduate.